| INTEREST LEVELS OF YOUR READERSHIP | | | | To really gain a much stronger attention span from the |
| When you write your daily blog or weekly content for | | | | "some interest" level group of readership, you have to |
| your main site pages, you must visualize in your mind | | | | allow these viewers to read all of your major points |
| the various interest levels in all of your current and | | | | you are making in the article or blog content by just |
| future readership's minds. That way, you will be sure to | | | | scrolling down your web page and glancing at your |
| easily categorize your main subject headings and | | | | bold, all caps title headings that encapsulate your main |
| sub-title headings that will allow ALL readers to your | | | | points of each paragraph. |
| site to just grab what they want from your content | | | | Your headings should be the most informative titles on |
| before moving on to another of your site's web pages, | | | | you web pages. Don't waste your time veering off into |
| or clicking on one of your many AdSense text ads | | | | another topic on your title page because that will |
| you have on one of your strong content web pages. | | | | confuse your reader into not knowing what the |
| There are three distinct classes of reader interest in | | | | following article content is about. Think of your heading |
| the internet world today: | | | | as a sub-anchor, which will help link the exact page |
| 1. No Interest | | | | you are currently writing to another page that is |
| 2. Some Interest | | | | relevant to the current topic. |
| 3. Strong Interest | | | | 3. EMPHASIZE MINOR POINTS |
| The best level of interest you will ever be able to | | | | Minor points detail the arguments behind a major point. |
| average from your typical web viewers on your blog | | | | The best techniques for emphasizing these points are |
| or website will be the second level, "some interest". | | | | as follows: |
| Most web viewers have a limited amount of time to | | | | 1. Use boldface font |
| read, and it's really impossible to write about a subject | | | | 2. Write in topic sentences |
| or topic that will interest every web viewer 100 | | | | 3. Use bullet points |
| percent of the time, so don't get discouraged by this | | | | Bold highlights should be used because they are easier |
| information. | | | | to scan by the viewer. By using topic sentences, you |
| Just use it to increase your overall site visitation by | | | | are bringing the reader all the details they need to |
| encouraging these average web viewers to read your | | | | discern whether they want to read your article or not. |
| more compelling title headings which will then peak their | | | | Bullet points bring out the highlights in sequence, which |
| interest in reading your entire blog or site content on | | | | helps making your topic argument clearer and more |
| your three best web pages. | | | | logical to the reader. |
| 1. YOU MUST BE ACCURATE WITH YOUR TITLE | | | | 4. GIVE YOUR STRONG INTEREST READERS |
| DESCRIPTIONS TO AVOID "NO INTEREST" | | | | STRONG DETAILS |
| WEBSITE VIEWERS TO YOUR SITE | | | | Readers who have a strong interest in what you have |
| The best way to satisfy every reader to your site is | | | | to say will be reading your entire blog or article content, |
| to write to every interest level in the top three | | | | so there is no reason to use the same writing |
| categories listed above. Let's start with the "no | | | | techniques to spur their interest. What you need to do |
| interest" level. These viewers will not be of any | | | | instead is give these readers hypertext links to other |
| concern to you as long as you clearly and concisely | | | | relevant articles on your site or another site that you |
| title your main topic page with the precise definition of | | | | have linked your blog to. |
| what your article or blog content is. | | | | Each web page should be extremely specific with links |
| You also must give accurate keyword definitions of | | | | to related and relevant information sources only. Don't |
| your web pages so that search engines will only bring | | | | bother linking an article that deals with "Corvette body |
| in viewers who have some interest or a very strong | | | | parts" to another article on a site that describes the |
| interest in every subject or topic on your site. If you do | | | | best places to buy computer hardware, for instance. A |
| get a lot of people with no interest whatsoever on | | | | reader who has a strong interest in your web pages |
| your site, these people will NEVER click-through to an | | | | has a real thirst for learning more information regarding |
| affiliate site on one of your web pages, and they for | | | | your various topics, so always be sure to link your |
| sure will not buy any product or service from you. | | | | pages to sources where they can get all the |
| So always be sure to never link your web pages that | | | | information they need. |
| pertain to "Corvette body parts", for example, to a | | | | By following these simple steps, every content writer |
| large web site that sells computer hardware. It will not | | | | working on the web today will be able to peak his vast |
| help you at all in the long run. | | | | readership's interest levels to the highest degree |
| 2. USE HEADINGS TO MAKE MAJOR POINTS | | | | possible. |