| INTEREST LEVELS OF YOUR READERSHIP | | | | from the "some interest" level group of |
| When you write your daily blog or weekly content | | | | readership, you have to allow these viewers to |
| for your main site pages, you must visualize in | | | | read all of your major points you are making in |
| your mind the various interest levels in all of your | | | | the article or blog content by just scrolling down |
| current and future readership's minds. That way, | | | | your web page and glancing at your bold, all caps |
| you will be sure to easily categorize your main | | | | title headings that encapsulate your main points of |
| subject headings and sub-title headings that will | | | | each paragraph. |
| allow ALL readers to your site to just grab what | | | | Your headings should be the most informative |
| they want from your content before moving on | | | | titles on you web pages. Don't waste your time |
| to another of your site's web pages, or clicking on | | | | veering off into another topic on your title page |
| one of your many AdSense text ads you have | | | | because that will confuse your reader into not |
| on one of your strong content web pages. | | | | knowing what the following article content is |
| There are three distinct classes of reader interest | | | | about. Think of your heading as a sub-anchor, |
| in the internet world today: | | | | which will help link the exact page you are |
| 1. No Interest | | | | currently writing to another page that is relevant |
| 2. Some Interest | | | | to the current topic. |
| 3. Strong Interest | | | | 3. EMPHASIZE MINOR POINTS |
| The best level of interest you will ever be able to | | | | Minor points detail the arguments behind a major |
| average from your typical web viewers on your | | | | point. The best techniques for emphasizing these |
| blog or website will be the second level, "some | | | | points are as follows: |
| interest". Most web viewers have a limited | | | | 1. Use boldface font |
| amount of time to read, and it's really impossible | | | | 2. Write in topic sentences |
| to write about a subject or topic that will interest | | | | 3. Use bullet points |
| every web viewer 100 percent of the time, so | | | | Bold highlights should be used because they are |
| don't get discouraged by this information. | | | | easier to scan by the viewer. By using topic |
| Just use it to increase your overall site visitation | | | | sentences, you are bringing the reader all the |
| by encouraging these average web viewers to | | | | details they need to discern whether they want |
| read your more compelling title headings which will | | | | to read your article or not. Bullet points bring out |
| then peak their interest in reading your entire blog | | | | the highlights in sequence, which helps making |
| or site content on your three best web pages. | | | | your topic argument clearer and more logical to |
| 1. YOU MUST BE ACCURATE WITH YOUR TITLE | | | | the reader. |
| DESCRIPTIONS TO AVOID "NO INTEREST" | | | | 4. GIVE YOUR STRONG INTEREST READERS |
| WEBSITE VIEWERS TO YOUR SITE | | | | STRONG DETAILS |
| The best way to satisfy every reader to your | | | | Readers who have a strong interest in what you |
| site is to write to every interest level in the top | | | | have to say will be reading your entire blog or |
| three categories listed above. Let's start with the | | | | article content, so there is no reason to use the |
| "no interest" level. These viewers will not be of | | | | same writing techniques to spur their interest. |
| any concern to you as long as you clearly and | | | | What you need to do instead is give these |
| concisely title your main topic page with the | | | | readers hypertext links to other relevant articles |
| precise definition of what your article or blog | | | | on your site or another site that you have linked |
| content is. | | | | your blog to. |
| You also must give accurate keyword definitions | | | | Each web page should be extremely specific with |
| of your web pages so that search engines will | | | | links to related and relevant information sources |
| only bring in viewers who have some interest or | | | | only. Don't bother linking an article that deals with |
| a very strong interest in every subject or topic | | | | "Corvette body parts" to another article on a site |
| on your site. If you do get a lot of people with no | | | | that describes the best places to buy computer |
| interest whatsoever on your site, these people | | | | hardware, for instance. A reader who has a |
| will NEVER click-through to an affiliate site on one | | | | strong interest in your web pages has a real thirst |
| of your web pages, and they for sure will not buy | | | | for learning more information regarding your |
| any product or service from you. | | | | various topics, so always be sure to link your |
| So always be sure to never link your web pages | | | | pages to sources where they can get all the |
| that pertain to "Corvette body parts", for | | | | information they need. |
| example, to a large web site that sells computer | | | | By following these simple steps, every content |
| hardware. It will not help you at all in the long run. | | | | writer working on the web today will be able to |
| 2. USE HEADINGS TO MAKE MAJOR POINTS | | | | peak his vast readership's interest levels to the |
| To really gain a much stronger attention span | | | | highest degree possible. |