| They say that everything moves in circles and if that is | | | | controlled the series. You can still see pictures of the |
| true then a popular car manufacturer might be about | | | | Silk Cut liveried cars at Le Mans today. |
| to head back to the big time. Jaguar who has just | | | | In the late nineties the brand suffered a bit of a |
| released the highly successful XF are currently | | | | downturn in sales, whether it was because the |
| experiencing a sharp upturn in popularity after years of | | | | company lost their way with styling or whether the |
| sitting around mid-table obscurity within the car industry. | | | | build quality of the cars suffered is not for sure. BMW |
| Back in the 1990's the Jaguar collection ruled the roads | | | | and Mercedes managed to overhaul their rival and |
| over the BMW and Mercedes brands, with many | | | | took a large stake in the market. Everyone seems to |
| sales representatives cruising up and down the | | | | have their own opinion on why the Jaguar collection |
| highways and roads of the United Kingdom. It was the | | | | from the late 90's struggled to live up to the company's |
| car to own if you were a top sales rep and you could | | | | predecessors, but what we do know is that the |
| have expected to get some extra bonus points or | | | | company managed to find its feet again when the |
| credit if you turned up at a sales meeting in a Jaguar. | | | | company worked in association with Aston Martin in |
| Car are often looked upon as status symbols and | | | | the early stages of the new millennium. Aston Martin |
| companies back in the late eighties and nineties would | | | | manufactured the DB7 which was revolutionary. It |
| rightly or wrongly assume that you were doing well as | | | | provided the market with something new and fresh, |
| a company if your employee turned up in a nice new | | | | but ultimately it was expensive. Because of this Jaguar |
| flashy Jaguar. | | | | developed the XK8 which was modeled closely to the |
| As well as the prestige of the road cars the | | | | principles that had been set out in the Aston Martin. |
| dominance of the Jaguar collection extended onto the | | | | The company is now thriving under new ownership |
| race track as the firm entered and then dominated the | | | | from the Tata Motors Ltd, who has managed to install |
| Le Man 24 hour endurance event with their XJR-9 and | | | | the prestige back into the Jaguar collection and their |
| Jaguar XJR-12 cars that became iconic symbols for | | | | range of products and if the new XF is anything to go |
| motorsport fans around the world as they took away | | | | by then the future for Jaguar is looking very bright. |
| from the dominance of the Porsche car's that had | | | | |