| We may not have noticed it but tires do have their | | | | that the average consumer doesn't understand the |
| own share of design and style. We may think of these | | | | degree of sophistication that is engineered into tires. |
| car parts as simply those things we have to put on | | | | The engineers have to create tires that can go faster, |
| our vehicle's wheels and rims. We never may have | | | | last longer, handle more stresses from both higher |
| noticed the fact that the people who created the tires | | | | powered vehicles and consumer abuse, and deal with |
| we use for our vehicles have gone through much | | | | extreme ranges in temperature and road surfaces." |
| work to bring the market products that would not only | | | | Indeed, the job is not that easy and Maxwell further |
| serve us and our vehicles best but would also have | | | | emphasizes, "And on the appearance end of things, |
| their own unique style and design. | | | | we must make tires look better at the same time, |
| Current trends in the tires market show seem to ask | | | | because the cars to which they're mounted are |
| tire manufacturers to bring about the most unique | | | | becoming increasingly more stylish." |
| designs on the tires' sidewall. And for those tire artists, | | | | Tires are usually black in color and their challenge now |
| the canvas is as small as they can get. These artists | | | | is to make that black tire more appealing to those who |
| would not only have to make the designs but would | | | | are simply viewing it aesthetically. Goodyear tire |
| also have to give the tires a greater amount of | | | | designers are doing their best and keeping at hand |
| functionality. | | | | their own bag of tricks so as to be able to succeed in |
| The challenge has already been accepted by the | | | | the challenge. One of the things they do is to |
| various tire manufacturers and Goodyear Tire & | | | | frequently use serrated types of textures so that |
| Rubber Company, one of the world's best and most | | | | there is a big and noticeable difference between the |
| relied on manufacturers of tires, is certainly joining in | | | | raised parts and the smoothed out ones. Combined, |
| the bandwagon. Paul Maxwell, one of the main | | | | Goodyear tires get a whole new look. |
| designers at the mentioned company, shares, "It's likely | | | | |