| Festina, a Swiss watch manufacturer, was established | | | | and almost turned it into a monopolistic brand in the |
| in the year 1902. It is the certified timekeeper of the | | | | watch market. Some models are extremely adored by |
| Tour de France. Being over 100 years old, it comes | | | | sports enthusiasts and from time to time, the company |
| among the leading names in Europe and also a best | | | | has come up with innovative features to give them |
| seller in its home country. At the moment, the Festina | | | | further boost. |
| brand carries on its heritage of fashionable European | | | | The Tour De France alarm watches, when rolled in the |
| watches with a widespread compilation of stylish, | | | | market, fuelled the competition and forced other watch |
| handy and sporty watches for almost every occasion. | | | | producer to match its level. The brand got some rave |
| From the period of its establishment, Festina watches | | | | acclaim from the competitors as well. Its status |
| have carved out a niche brand by way of an inimitable | | | | received a further boost when it launched the modified |
| persona. Shaped in the midst of the altering | | | | version of the brand by presenting it as Festina Tour |
| generations, these watches are elegant, vibrant as well | | | | de France Alarm Chronograph watch. |
| as highly efficient. Theses are genuinely meant for | | | | For the past 15-20 years, Festina watches have |
| people who breathe their lives strongly and love to | | | | created a sort of segment for itself by touching the |
| cherish every single moment through the thick and thin | | | | pulse of the watch lovers. Now, it mainly focuses on |
| of life. | | | | the sports range due to the growing popularity of the |
| These watches are composed of Japanese quartz | | | | sporting events. It has a strong team in the form of |
| movements and other matchless, inherent features. | | | | technical support which is primarily focused on the |
| The Mecaquartz movement, a no-battery mechanical | | | | process of innovation. Sponsoring of some |
| quartz movement, is another distinguishing feature of | | | | professional cycling events has given it a world wide |
| the brand. In addition to all theses exceptional attributes, | | | | reach as well as recognition. |
| a major chunk of Festina’s watches take account | | | | In the terms of marketing strategy, Festina has |
| of sports chronographs comprising the globally | | | | surpassed even some leading watch makers and still |
| advertised Road Warrior string of chronographs. | | | | holds a reputable place. For every country, it has |
| Festina also hogged media limelight in the year 1998 | | | | adopted a different set of strategies. Its association |
| through a dubious reason. The team sponsored by the | | | | with cycling events has created a vast market for it |
| Festina in the Tour de France, was trapped in a doping | | | | even outside Europe. US being a large market, the |
| scandal. | | | | company adopted an entirely different strategy for the |
| Festina offers a broad product range - digital, analog, | | | | U.S. It allowed some U.S. distributors to make merry by |
| chronograph, leather, stainless steel and titanium. It truly | | | | selling the watches through the bike shops. It provided |
| doesn't matter, whichever model you pick, it will have a | | | | some discount as well to boost the process and is |
| long, lasting effect on your personality. Some particular | | | | now reaping the rewards in the form of growing |
| models have pitched Festina on the top of the market | | | | demand of Festina in the US. |