| If you want to increase the amount of money you | | | | right or wrong way, and there are hundreds of |
| make from your direct response sales letter, extra | | | | different elements of your web page that you can split |
| traffic is not always the answer. We have all heard of | | | | test in order to boost your conversion rate. To keep |
| split testing in the internet marketing and affiliate | | | | this article short I am just going to mention a few of |
| marketing industry, however there are only a few | | | | them to give you an idea. The only piece of advice I |
| people that can do it correctly and effectively. | | | | will give you that I feel will help you significantly is, to |
| What is split testing? | | | | test each individual aspect separately and one at a |
| You may be thinking, "what is split testing?" and "why | | | | time. You don't want to change your whole landing |
| is it so important?". Well, split testing is the process of | | | | page to something different, because although you |
| testing different aspects of your sales page against | | | | might be able to discover which page converts the |
| similar variations of these aspects. For example, you | | | | best, you won't know specifically which of the |
| might test different variations of your sales copy, or | | | | elements of the page are making it convert the best. |
| different colour headlines or different colour page | | | | So here's a list of the main elements of your landing |
| background. You can also split test things such as | | | | page that you should consider split testing. |
| order buttons, and if you read my last post about "high | | | | 1. Headline - As the headline is probably the first thing |
| converting order buttons", then you will know exactly | | | | your prospect sees when they visit your website, it is |
| what features of an order button convert the best. I | | | | of critical importance. Not having the right headline |
| discovered these features as a result of my own split | | | | could cause your prospect to hit the back button on |
| testing. | | | | their browser in a heartbeat. You need to set the right |
| Why is split testing important? | | | | first impression by having an attention grabbing |
| Split testing is important because it has the potential to | | | | headline which compels the reader to move down the |
| increase the income generated from your site, simply | | | | page, not move away. |
| by observing and analyzing the psychological behavior | | | | 2. Sales copy - Split testing your sales copy can be |
| of your prospect. This may sound complicated but it | | | | very tedious and time consuming, however it needs to |
| really isn't. It's just a case of testing which element | | | | be done as this is the main element that helps to keep |
| converts the best and going with the statistics. | | | | your prospect moving down your page. I would always |
| How can split testing increase my income? | | | | advise you to test the first paragraph first as this is the |
| To find out how split testing can help you to make | | | | main attention grabber and is the second thing your |
| more money from your site without spending any | | | | prospect reads after the headline. |
| extra money on advertising, here's an example. Let's | | | | 3. Order button - Split testing your order button is also |
| say you are running a Google AdWords campaign | | | | of critical importance because it is the last thing your |
| and your landing page is converting at 1%. When I say | | | | prospect sees before they decide to purchase your |
| converting I am referring to the conversion rate i.e. | | | | product. If this doesn't stand out then you can wave |
| how many visitors to your site actually purchase your | | | | goodbye to your desired high conversion rate. If you |
| product. So you decide to split test this landing page | | | | read my last post about the "7 elements of a high |
| with another version of the same, apart from this one | | | | converting order button", you will know which elements |
| has a red headline instead of a black headline. After | | | | of your order button can increase its conversion rate |
| rotating these two landing pages equally, you realize | | | | significantly. |
| that the conversion rate on the page with a red | | | | One final thing I would like to talk about is Google Web |
| headline converts at 2%. Now that may not seem a | | | | Optimizer. |
| lot but this 1% increase will bring you 100% more | | | | If you have never used Google Web Optimizer then |
| money because you are getting twice the amount of | | | | now is the time to start. It is the mother of all split |
| sales. Now do you see the power of split testing? | | | | testing tools and it can have a massive impact on your |
| How do I split test and what elements do I test? | | | | profitability if used correctly. Setting up a simple split |
| So you have learnt about how split testing can | | | | test using Google Web Optimizer could not be easier. |
| increase the income and sales volume generated from | | | | They walk you through the whole process and you |
| your website. Now you just need to know how to put | | | | can be up and running with your first test within |
| these teachings in to practice. Well there really is no | | | | minutes. For more information click the link below. |