| Rolex has been one of the most luxurious watch | | | | the watch and allowed quick adjustment of the date |
| brands for over a century. Its expertise in the field of | | | | function without turning the crown over and over again. |
| watch making has made it the most sought after | | | | • The new sapphire crystal, in place of the old |
| watch brand. People feel extremely proud to own a | | | | domed plastic crystal. This allowed better waterproof |
| Rolex. Over the years, Rolex has innovated many | | | | security and scratch resistance, thus improving the |
| models, all of which have delighted their consumers. | | | | aesthetics and durability of the watch. |
| Datejust Rolex was introduced in 1945 to mark the | | | | • The old pie-pan dial was discarded to match |
| 40th anniversary of Rolex. Over the years, many | | | | the smaller and slimmer profile of the newly introduced |
| changes were made to this model to keep up with the | | | | sapphire crystal. |
| technological advancements in the watch industry. The | | | | • The smaller version of Datejust – the |
| earliest Datejust models were introduced with a coin | | | | Oyster Date was introduced. |
| edge bezel, which was later replaced by a new fluted | | | | Today, you get both the Rolex Ladies Datejust and |
| bezel along with a larger crown. In the mid-50’s, | | | | Mens Rolex Datejust at a size which is 80% of the |
| Rolex introduced the Datejust with the cyclops-the | | | | original Datejust. The Two Tone Datejust models are |
| magnifying bubble that is placed over the date on the | | | | also quite popular. The immense success of Datejust |
| watch’s crystal. In 1956, Rolex released a Datejust | | | | Rolex has led to the introduction of stainless steel, |
| model called the “Thunderbird” that featured a | | | | white gold and platinum models apart from the usual |
| Turn-O-Graph gold bezel. | | | | 18kt yellow gold. To make Datejust Rolex go with the |
| Other significant changes made to the Datejust Rolex | | | | recent trends, the options of a Jubilee bracelet, an |
| - making the model even more popular - are: | | | | Oyster bracelet and a leather strap are also made |
| • The Quick-Set feature. This was added to | | | | available. |